giae_Xmas2014Christmas card I made for my beloved lighting design consultancy (and my employers) GIA Equation.

Inspired by all the wonderful people working on urban lit environments and making them friendlier for small businesses, all citizens and the environment.

Happy Christmas!



IYL2015 Downing Street deer

Due to some randomness in the world my deer design adorns a really nice Christmas tree which is just outside 10 Downing street.

Not that I will ever see it but I am still chuffed.

All to celebrate International Year of Light. More info here.

Photography by John O’Brien. Made possible and manufactured with a lot of attention to detail by Peter Phillipson.

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PP’s Muntjac deer

While Daily mail thinks that muntjac deer are threat to our wildlife, I was asked kindly to draw one based on an old memory of meeting one.

Originating from South-East China and Taiwan, they were introduced in the UK in the beginning of the 20th century and since then became one of the most populous deer found in England.

Muntjac deer by Inessa Demidova
Muntjac deer by Inessa Demidova

Bartlett Plexus sketch

One of the most inspiring lectures I’ve  been to recently
I was quite intrigued  by the choice of speakers and the atmosphere  was very open – Bartlett,  my love.

Did a quick sketch there while Andy Lomas was explaining his methods of creating synthetic aesthetics mimicking organic forms.


Hej, Nordic deer

We’ve been talking about this for a while and finally – my deer are hanging at my favourite cafe in London – Scandinavian kitchen.

They are free to view and surrounded by lovely people and buns throughout April and maybe a bit beyond – pop by if you’re around!

61 Great Titchfield Street
London W1W 7PP
Opening hours
Monday – Friday: 8 – 19
Saturday: 10 – 18
Sunday: 10-16 (food 15) Hej Nordic deer by Inessa Demidova Hej Nordic deer by Inessa Demidova Hej Nordic deer by Inessa Demidova Hej Nordic deer by Inessa Demidova

Green driver book illustration

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Sharing/Green driver ??????? ??????? ????? ??????/illustration Inessa Demidova

There are some opportunities which you shouldn’t miss and when Roman Sablin posted a call for an illustrator for his new book I couldn’t ignore it.

The book is published by a Russian eco publishing house Zelenaya kniga and is written as a motivation to review our lifestyles and aim for more ethical and respectful to the environment everyday.

I had great time drawing a picture for each chapter and proud to support the movement in Russia at least in this way.


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Vegetarianism/Green driver ??????? ??????? ????? ??????
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Green office/Green driver ??????? ??????? ????? ??????
Green driver ??????? ??????? ????? ??????
Green future/Green driver ??????? ??????? ????? ??????
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Intro/Green driver ??????? ??????? ????? ??????
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Green loft/Green driver ??????? ??????? ????? ??????
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Body/Green driver ??????? ??????? ????? ??????
04 chapter copy
Soul/Green drive Roman Sablin ??????? ???????
05 chapter copy
Ethical consumption/Green driver Roman Sablin

06 chapter dotted line copy

HL JR Eames deer

HL JR Deer by Inessa DemidovaOne of my main passions in professional sense is actually lighting design (you’d think deer, wouldn’t you?). Yet I am not employed as a lighting designer yet which combined with Goldsmiths education makes me do some weird things.

This is a deer for a lighting designer who I met at a lighting design party. We had a conversation involving deer, Eames chairs and my crazy CV.