giae_Xmas2014Christmas card I made for my beloved lighting design consultancy (and my employers) GIA Equation.

Inspired by all the wonderful people working on urban lit environments and making them friendlier for small businesses, all citizens and the environment.

Happy Christmas!



IYL2015 Downing Street deer

Due to some randomness in the world my deer design adorns a really nice Christmas tree which is just outside 10 Downing street.

Not that I will ever see it but I am still chuffed.

All to celebrate International Year of Light. More info here.

Photography by John O’Brien. Made possible and manufactured with a lot of attention to detail by Peter Phillipson.

iyl2015_10_downing_deer1 iyl2015_10_downing_deer2 iyl2015_10_downing_deer3

Green driver book illustration

Green driver ??????? ??????? ????? ??????
Sharing/Green driver ??????? ??????? ????? ??????/illustration Inessa Demidova

There are some opportunities which you shouldn’t miss and when Roman Sablin posted a call for an illustrator for his new book I couldn’t ignore it.

The book is published by a Russian eco publishing house Zelenaya kniga and is written as a motivation to review our lifestyles and aim for more ethical and respectful to the environment everyday.

I had great time drawing a picture for each chapter and proud to support the movement in Russia at least in this way.


Green driver ??????? ??????? ????? ??????
Vegetarianism/Green driver ??????? ??????? ????? ??????
Green driver ??????? ??????? ????? ??????
Green office/Green driver ??????? ??????? ????? ??????
Green driver ??????? ??????? ????? ??????
Green future/Green driver ??????? ??????? ????? ??????
Green driver ??????? ??????? ????? ??????
Intro/Green driver ??????? ??????? ????? ??????
Green driver ??????? ??????? ????? ??????
Green loft/Green driver ??????? ??????? ????? ??????
Green driver ??????? ??????? ????? ??????
Body/Green driver ??????? ??????? ????? ??????
04 chapter copy
Soul/Green drive Roman Sablin ??????? ???????
05 chapter copy
Ethical consumption/Green driver Roman Sablin

06 chapter dotted line copy

Sustainability posters

A series of posters I designer about a year ago for Sustainability course, MA in Design&Environment.

Questioning sustainability-related matters I have created posters for existing initiatives and projects. The posters then  were emailed to these organisations and offered them for free to use.greendrinks food sust-mean busy

Copyright Inessa Demidova, 2012

Books are not waste

Ever increasing amount of information, digitalisation of knowledge and inability of traditional containers of information – books to cope with modern speed of distribution of information turned my attention to the materiality of a book. What is it made from? And where do all the discarded books go? Is book recycling the best solution?I have found that thousands of books are being discarded every day and we need to find a solution to deal with that. The idea is to give books a new life books which can be recirculated can find new readers, books which are for some reason not going to be read should be repurposed. The rest of discarded books are safely returned to nature.The proposed system is aimed to connect existing bookcrossing and repurposing schemes  and promote creativity in finding solutions to deal with changing role of books.

Books are not waste

via Books are not waste.

Urban design flaws

UPDATE Jan,21 2013: You can download Design Flaw – StickerA to point out design flaws in your city.  Please, share results.

Urban design flaws is a collaborative project between designer Inessa Demidova and artist Micah Kessel.

The project was born out of an informal conversation after Micah stumbled on a step which was of a different size from others in a cafe in Amsterdam. After pointing out that this is just a design flaw, the idea of pointing out this little flaws in urban environment was brought up.

The team designed stickers with members of De Stijl on them in yellow (annoying), red (dangerous) and white (mildly annoying). This allows to express dissatisfaction with current urban environment and bring the subject to discussion.